From May 5, shoppers visiting any of the high-street retailer's UK stores will qualify for a two-for-one offer on Eurostar tickets to Paris, Brussels or Lille when they spend more than £15 in a single transaction.
Although Eurostar has been involved in similar partnership marketing initiatives before, Boots has rarely strayed into such large-scale promotions, and sees the deal as a way of boosting the spending of individual customers. The promotion has been brokered by Chilli Marketing Communications.
The tie-up means that customers will be able to visit Paris or Brussels for £58 for two people on a day trip or £88 for two people on a short break. The deal expires on September 5.
It comes at a critical time for Boots, which is facing the departure of chief executive Steve Russell and a cost-cutting review to save £100m across the business, prompted by Boots' disastrous foray into non-core areas, such as its Wellbeing arm.
Boots is expecting to name a replacement for Russell later this year, but says it has not yet decided on redundancies, despite speculation that as many as one-third of its retail marketers could be axed as part of a review by marketing chief Ann Francke.
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