Webb, previously a marketer with Boots Retail International, is due to take up the post of retail marketing director imminently.
He will work alongside the recently appointed strategic marketing director Ann Francke, who replaced Barry Clare earlier this month (Marketing, January 23).
Webb's remit will include overseeing in-store communications and Boots' promotional strategy in an attempt to drive more consumers into its stores and encourage them to spend more while there.
His appointment is part of a restructure by Boots chief operating officer David Kneale, who was recently promoted from the role of group trading director.
Kneale has also created commercial director positions for three new divisions: seasonal, healthcare and beauty. These roles have been filled by Ian Philby, Steve Hill and Richard Holmes respectively.
The reshuffle comes on the back of Boots' best Christmas trading performance for ten years, with like-for-like sales up 7.5% in the three months to December 31 compared with a year earlier.
Although the figures were positive, Boots chief executive Steve Russell admitted they were achieved at the expense of short-term margins. Russell is expected to stand down when headhunters find a replacement for him.
Boots is also planning to make a number of head office jobs redundant, some of which are expected to come from the marketing department.
Retail marketing manager Amanda Jenkins has already left Boots, although the company said details of further departures had yet to be established.
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