Boots threatens to cut third of marketing jobs

Boots is looking at making up to one-third of its retail marketers redundant as part of a wide-ranging review instigated by the firm's new marketing director, Ann Francke.

The struggling health and beauty retailer, which axed its Wellbeing Services arm earlier this month with the loss of ten marketing jobs (Marketing, April 3), aims to save £100m across the business, and this is likely to include the axing of hundreds of posts.

The firm has already admitted marketing is among the departments "under review". Industry sources suggest a streamlining will see as many as one-third of retail marketing department jobs disappear or merge with other roles.

A Boots spokeswoman said there had been no final decision about job losses and would not confirm the number of retail marketers working for the firm.

Francke was unavailable for comment as Marketing went to press.

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