Abbott Mead Vickers BBDO is shortlisted for Bodyform’s "Blood" campaign [above], which aims to break the "last taboo" for women in sport – menstruation.
Meanwhile Boots No7’s "Ready for more" ad by Mother London also received a nod. The spot shows the ballet dancer Alessandra Ferri performing with a hologram of her younger self.
WCRS has been recognised for Bupa’s "How is your body performing?", in which members of the band The Futureheads play the parts of a human liver, lungs, heart and bones in an interactive music video.
M&C Saatchi rounds out the shortlist with Public Health England’s "Sugar smart app", which allows parents to monitor the sugar intake of their children.
The ±±¾©Èü³µpk10 Big Awards winners will be unveiled at a ceremony at Grosvenor House in London on Wednesday, 19 October.
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