Through the appointment the retailer is aiming to double acquisition activity over the next year and to increase this by a further 50% in years two and three.
Experian has been tasked with creating a platform to drive and optimise Boden's customer acquisition activity. Boden will then use Experian for targeted marketed and multi-channel communications.
Boden and Experian already have an existing relationship with the retailer using Experian CheetahMail as its email marketing services provider over the past year.
Rob Silsbury, marketing manager at Boden, said: "The strength of Experian's innovative data, analytics and platforms will help drive our cold customer acquisition programs in a more cost-effective manner.
"Working with Experian will also allow us to refine our understanding of our target DM audience with regards to mailing frequency and greatly improve the effectiveness of our campaigns."
Jim Hodgkins, managing director, Experian Marketing Services, said: "This deal complements our existing email marketing work with Boden and expands on the range of our Marketing Services capabilities Boden uses.
"Our multi-channel marketing capabilities underpinned by customer insight will enable Boden to greatly improve its prospect targeting."