Credits
Strategy planner
Integrated project manager
Client service group director
BMW "Drive is the difference" by Octagon
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Advertiser
BMW -
Sector
Automotive -
Exposure
United Kingdom
BMW has launched a documentary-style film in an online campaign by Octagon.
The 10-minute film, produced by Milkmoney, promotes the car brand's partnership with esports club Fnatic. It follows esports stars Tekkz and Shawrey as they embark on a relaxing weekend away inside a BMW M3 Competition Saloon.
Written by Ryan Shaw and Alex Dew, the work is supported by four 45-second films.
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