
Taking place on 25 July at three De Vere venues in London, Birmingham and Manchester, the event will give guests the chance to become a Guinness World Record holder.
Ben Parkinson, commercial director of Bluehat Group, told Event: "It’s the first time we have done anything quite like this before.
"This is for people with an interest in team-building events but it’s also an opportunity to see a new venue and experience new suppliers."
Parkinson explained the company is expecting 100 people at each venue where, in groups of eight, competitors will be challenged to a variety of Guinness World Record attempts, some of which include the fastest group tennis ball pass, the longest freestanding Lego bridge, making the tallest coffee cup tower, and keeping the largest number of balloons off the ground.
Each of the record attempt activities have been devised by the Guinness World Records ‘brand police’, who keep a close eye on maintaining the authority's reputation.
"It’s a brilliant event and people who go through it come out energised and motivated," added Parkinson. "It’s about giving people the chance to give it a go and being able to succeed in it is the ultimate achievement."
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