AI:MP is represented as a six-stage business cycle, beginning with Blue Sheep building and hosting a customer database.
The data is then updated and supplemented and used to create a single customer profile, which includes their buying trends.
The campaign management and execution phase sets analysis parameters to be used in an integrated marketing campaign.
Richard Lee, managing director of Blue Sheep, said: "Although the range of marketing techniques available to clients has never been so broad, clients struggle to find marketing service providers that provide in-house integrated, wrap-around services that deliver ROI on acquisition and churn activities.
"AI:MP presents Blue Sheep's core services in a logical framework with accountability at each step."
Blue Sheep claims it is able to provide end-to-end services that can be deployed within six weeks.