Dynamic Messenger incorporates email delivery, content and campaign management, with real-time analysis and reporting functions. It offers a centralised platform for managing email campaign activity.
The new service has been developed to improve the effectiveness of email marketing, by improving targeting techniques, content and report management capability.
Blue Sheep's Dynamic Messenger does this by using the client's email data, which can be enhanced by data supplied by Blue Sheep, to initially carry out research samples.
Results from the sample emails are forwarded to Blue Sheep for analysis to determine the most effective approach for the client.
To increase delivery success rates, Blue Sheep can also upload a suppression list and undertake spam scoring to prevent wasted mailings.
Iain Lovatt, joint managing director at Blue Sheep, said: "Email marketing is becoming an important facet in leveraging the power of a company's marketing database. For emails to be successful the communication needs firstly to get to the contact, it must have relevance, be delivered in a timely manner and the messages must have impact. Dynamic Messenger delivers in all these areas and is straightforward to use."
Clients have the choice of managing their own email campaigns and reports via the permission based software, or engaging Blue Sheep to provide email research, data provision, delivery and analysis services. This can include content editing of HTML and plain text emails.