Microvision Marketing Manager and the integral Cameo classifications will help the company to understand the profile of its own direct customers for each of its product lines. Its business development managers will then use this information to identify similar prospects who can be targeted through IFAs.
The Microvision Market Maker module will allow Birmingham Midshires to better define and understand their branch catchments and IFA territories. The company plans to enhance its territory distribution in order to raise the efficiency of the IFA network and its accessibility to potential clients.
Aqshar Khaliq, planning and analysis manager for Birmingham Midshires, said: "With the aid of EuroDirect's proficiency in marketing, market analysis and business modelling, we can ensure that our business development managers are giving the most appropriate levels of support to IFAs in order for them to maximise their sales potential and ultimately grow the business."
According to EuroDirect, by using Macrovision and its Cameo classifications Birmingham Midshires customer targeting will improve.
John Dobson, managing director of EuroDirect, said: "By employing Macrovision and our Cameo classifications Birmingham Midshires will be able to identify and target potential customers far more effectively, helping to expand its customer base and improve the return on its marketing investment."
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