Wyvern Direct chosen as Euromoney list manager

LONDON – Euromoney Institutional Investor, the business financial publisher, has appointed Wyvern Direct Response to release its updated Euromoney Executive Masterfile.

Euromoney houses responsive senior financial contacts, with the global database consisting of subscribers to Euromoney publications, book buyers and individuals attending conferences and seminars.

The 818,591 names on the file have been generated solely through direct mail and are all individually updated throughout the year.

The file has consistenly performed well for many repeat mailers and is particularly effective for campaigns offering financial products or services, investment technology, business systems, business travel offers and conferences or seminars.

The base rental cost is £250 per thousand with a minimum order of 3,000. Selections such as job function, company size, turnover, gender, recency and geographic all cost £10 per thousand and telephone numbers or fax numbers cost £30 per thousand. The file is highly populated with opt-in email addresses.

Hayley Tooke, business development director, said: "We are delighted to be managing this list for the UK market. Euromoney is a worldwide name and is a great source of high quality data. I would recommend that anyone wishing to target business decision makers with financial or IT requirements."

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