Ben and Jerry's attacks Haagen-Dazs's smaller cartons

NEW YORK - Ice-cream brand Ben & Jerry's has taken a dig at rival Haagen-Dazs for shrinking its carton sizes.

During January Haagen-Dazs decreased the size of its "pints" from 16 ounces to 14 ounces due to rising costs.

: "Over the past few years, the cost of all-natural ingredients, like fresh eggs, top-quality raspberries and Madagascar vanilla, has increased by an average of 25%.

"The energy required to make and deliver our products has risen in cost as well, despite the recent dip in gasoline prices.

"To offset increasing costs, we did not consider reducing the quality of our ingredients or the care we take in making your ice cream, sorbet, and frozen yogurt. We opted instead to slightly reduce some of our carton sizes."

responded to the size reduction with a statement on its website, calling the smaller containers "downright wrong".

The statement said: "One of our competitors [think funny-sounding European name] recently announced they will be downsizing their pints from 16 to 14 ounces to cover increased ingredient and manufacturing costs and help improve their bottom line.

"We understand that in today's hard economic times businesses are feeling the pinch. We also understand that many of you are also feeling the same, and think now more than ever you deserve your full pint of ice cream."

Ben and Jerry's went on to say that it had "the best value in every spoonful".

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