In this new role, Freeman will develop etv's cross platform formats for brands and "new" broadcasters such as , and .
Freeman joins etv from Endemol UK where he held the role of senior development producer.
At Endemol, he developed brand-funded entertainment formats for online platforms and created digital angles for shows from Endemol's portfolio, including 'Big Brother' and 'The Match'.
Prior to Endemol, Freeman worked for Sky, developing interactive TV products such as the Sky Gamepad and Sky Gnome, before taking on the role of new media producer for flagship channel Sky One.
Freeman said: "This is a wonderful opportunity to work with a company that really understands how content is changing. I look forward to creating new ideas that will really engage audiences and delight etv's clients."
He will begin his new role on May 5, reporting to Adrian Swift, chief creative officer of etv media group.
Swift said: "Great ideas that find their audience across all platforms will be the saviours of brands, broadcasters and production companies in this worldwide recession.
"Ben is the sort of creative who brings real multi-platform experience to etv, allowing us to offer so much more than just a traditional indie or a web focused interactive agency.
"Most of all he's unique in the market in that he has a wealth of experience in both developing online TV formats and commercialising them."
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