The gin brand has created the , available via its website, which includes snippets of tracks, links to full tracks via Spotify, videos and interviews.
Each location is denoted by a pin, which users click for further information. Consumers can also select the music genres that they would like to listen to, generating a customised Spotify playlist.
The map’s launch coincides with limited edition packaging carrying the campaign’s branding; while the Beefeater London Sounds platform will be promoted by a series of global events and ads.
Client: J C Iglesias, global brand director for Beefeater, Pernod Ricard
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