Pernod Ricard creates 'hand-crafted' premium Beefeater gin

Distilled in a small copper still from the 19th century, Beefeater Burrough's Reserve is later rested in Jean de Lillet oak barrels to create a hand-crafted, ultra-premium gin.

Pernod Ricard creates 'hand-crafted' premium Beefeater gin

The gin will be released annually and presented in a distinctive and eye-catching glass bottle that has been embossed with botanical shapes.

Company: Pernod Ricard

Brand: Beefeater Burrough’s Reserve

Client: Adam Boita, marketing controller at Pernod Ricard UK

Agency: Coley Porter Bell

Designer: Stuart Humm

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content