The brewer has collaborated with music artists Ladyhawke and Hard-Fi, and is rolling out four new label designs. The Beck's and Beck's Vier 275ml bottles will be available from September.
Beck's has previously worked with renowned artists such as Damien Hurst, Tracey Emin and Gilbert & George.
‘The limited-edition bottle labels will have significant benefits for retailers because the new designs will appeal to consumers and attract interest in the brand,' said Ken Valledy, brand director for Beck's at InBev UK.
Consumers can go to the Becks.co.uk website to read more about the artists involved, and listen to selected tracks.
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