LONDON - Anheuser-Busch InBev has moved the global advertising account for its Beck's beer brand into Publicis.
The move follows the resignation of the account by Lowe London last month. It ends a close to 30-year relationship with the company.
Lowe had also previously handled the advertising account for Stella Artois, but parted company with the brand last year, with Mother taking on creative responsibility for first its 4% variant then the 5% brand.
The global Beck's account will now be run out of Publicis New York and Publicis Modem East.
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