LONDON - Beer drinkers are the latest consumers to trade down to cheaper products according to AB InBev, which has announced its second-quarter results.
Although its figures were better than expected, the brewery giant warned of a continued slowdown in demand in the second half of the year as consumers were switching to ‘vale' brands.
AB InBev, which produces Stella Artois and Beck's beers, has already produced a cheaper Stelle Artois 4% brand in anticipation of this down-trading but said that it would continue to focus on its global premium brands.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
