The company has briefed the two agencies to develop a multimillion-pound digital expansion strategy for the brand in the UK.
InBev plans to roll out a series of online ad campaigns promoting Beck's via social networking sites. It will also invest in using the internet to raise awareness of the Beck's Fusion music and arts events taking place later this year.
The strategy will kick off next month, when the brewer will launch a heavyweight digital drive to tie in with a TV ad campaign that is being created by Lowe Worldwide.
Dare will handle website development and online advertising for the initiative, while i-level will take on media planning and buying. InBev previously worked with a series of digital agencies, including Meme.
InBev's decision to appoint a roster of digital agencies to the Beck's business follows a review of its digital marketing strategy for the brand, launched at the start of the year. Dare and i-level saw off competition from Profero, LBi and Starcom in a pitch handled by ISBA.
Industry sources suggest that InBev is also planning to review the digital agency
arrangements for its beleaguered Stella Artois brand. However, a spokesman for the brewer denied that this was the case.
InBev is currently promoting Beck's Vier, its premium 4% beer, with a campaign featuring cultural icons and groups that have succeeded due to their individualism.
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