Bebo launches sponsored weekly magazine show

LONDON - Social networking website Bebo and production company RDF are launching a six-minute weekly online TV show, sponsored by anti-knife crime campaign 'It Doesn't Have To Happen' and Cadbury Creme Egg.

Tentatively titled 'B-Box', the programme is designed to highlight new Bebo content, such as unsigned acts, user-generated videos, with weekly coverage of newly released games, films and music.

Running for 26 weeks, each six-minute episode will also include re-occurring themes, such '60 Second Celebrity', where hosts James Cooper and Alice Levine challenge a celebrity to complete a unique task.

Bebo and RDF, a subsidiary RDF Digital, have signed up a number of celebrity guests for early episodes, including The Saturdays, N-Dubz and Chris Mintz-Plasse, who played McLovin in the film 'Superbad'.

Kelly Brett, head of original productions at Bebo, said the show will be a weekly chance for members to feel connected with the site "while getting a quick fix for all things showbiz".

Anti-knife crime campaign 'It Doesn't Have To Happen' and Cadbury Creme Egg have signed up as sponsors of the show, while talks continue with other potential partners.

Charlie Leahy, executive producer at RDF Digital, said: "The show will not only pinpoint specific users and groups who are actively adding content and being creative, but will also showcase all the latest in film, music, gaming, 'Bebo Originals' and more.

"It is also the perfect show for brands to get involved with due to its adaptability and the fact that we can create really fun integrations that will fit naturally within in the show."

In September, Bebo partnered with RDF Media to create a TV show based on its popular online feature 'A Message From Earth', which beams digital messages into space.

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