Beatwax has created an experiential campaign to promote Walt Disney's new movie Bolt during three premiere weekends starting from 17 January.
Beatwax has partnered with the Guide Dogs for the Blind Association, and the activity will feature a 12-foot human hamster ball that visitors can jump in; Bolt-themed games; a chance to walk blindfolded with guide dogs; and a red carpet.
The premiere weekends will take place at Cineworld cinemas from 17 January, starting in Edinburgh and ending on 1 February in London.
Stars from Sky One show Gladiators will also make appearances during the premieres.
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