Paramount Pictures UK and Dreamworks have commissioned agency Beatwax to create a promotional campaign for animated film Kung Fu Panda.
Activity will take place from 5-6 July at 30 Tesco Extra stores nationwide and will feature a Kung Fu Kontest.
Martial arts experts will be on hand to demonstrate moves, blocks and swerves. The winner will be awarded the mythical status of Dragon Warrior and will win a family trip to Japan. The campaign will visit London, Bristol, Luton, Manchester, York, Scotland and Wales.
Kung Fu Panda will be released in UK cinemas from 4 July.
Beatwax to produce Kung Fu Panda project
Paramount Pictures UK and Dreamworks have commissioned agency Beatwax to create a promotional campaign for animated film Kung Fu Panda.