Brazilian office Almap BBDO won the most Lions out of any of the BBDO network agencies. However, the agency missed out on winning the Agency of the Year gong, being beaten by fellow Omnicom-shop TBWA\Paris Boulogne Billancourt, which won the Grand Prix in the press category for a poster it created for PlayStation2. Abbott Mead Vickers BBDO, the London office, was the second most highly awarded agency, taking away four Lions.
BBDO agencies picked up a total of 14 Gold Lions, and in three categories took home more Lions than any other agency: press and outdoor, with 18 Lions; Cyber Lions, with five awards; and Lions Direct, with 12 awards. Some of BBDO's award-winning campaigns include Almap BBDO Sao Paulo's print campaign for the Havanas Style Sandals range and for Fedex; and Abbott Mead Vickers BBDO's work for The Economist magazine and the Department of Transport.
This marks BBDO Worldwide's most impressive performance at Cannes in the past three years. Last year, BBDO Worldwide finished in second place with a total of 25 Lions. In 2001, the agency tied for first with 23 awards.
"Our global commitment to our mantra of 'The Work, The Work, The Work' as our reason for being has again been validated by the creative community as not just an agency slogan, but also a year-after-year deliverable," Allen Rosenshine, chairman and CEO of BBDO Worldwide, said.
"Even more importantly, we have been able to demonstrate our creative excellence across all media and on behalf of a wide variety of clients. The Lions we have taken home are a tribute to the many BBDO agencies involved who are continuing to create an unparalleled body of work the world over," he said.
BBDO Worldwide is the third leading global agency network with 302 offices in 77 countries.
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