Adland's usual suspects joined by newcomers to Cannes

Camilla Palmer,

June 25, 2003

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Adland's usual suspects joined by newcomers to Cannes

LONDON - The usual UK agency suspects clambered to the podium to collect a clutch of Lions in Cannes last week. However, joining old hands such as TBWA\London, Bartle Bogle Hegarty and Wieden & Kennedy were two newcomers to the Cannes podium.

Clemmow Hornby Inge, the agency founded last year by two former TBWA executives, Simon Clemmow and Johnnie Hornby, and Lowe creative director Charles Inge, crowned its outstanding new-business performance with a Gold Lion for its campaign for Britvic brand Tango at last week's International Advertising Festival.

The agency has won a string of high-profile accounts since launching in late 2001 and has quadrupled in size. However, creative awards have been slower-won.

Hooper Galton also won a Gold Lion in the press category for a campaign for Discovery Networks. The ad, which won Gold at ��pk10's Press Awards this year as well, promoted a series of Discovery documentaries on global terrorism by depicting a plane flying towards two tower blocks, and used the strapline, "Terrorism has changed the way we view the world."

Creative partner Steve Hooper said the award was testament to the good work done by small agencies: "It's great to get the recognition a Gold at Cannes demands. It allows us to be up there with agencies like BBH."

TBWA's TV campaign for John Smith's, starring comedian Peter Kay, earned the agency a Gold Lion, and its building hoarding site "Under Construction", created to publicise Five' documentary about Michael Jackson's face, took Silver in outdoor. Leo Burnett picked up Gold in the press category for a Social Work campaign created by D'Arcy, and BBH triumphed with work for Barclays, Xbox and Johnnie Walker.

Despite much debate, W&K's much-vaunted "cog" spot for Honda failed to take the Grand Prix in the film category, although its Gold Lion can not have been too much of a blow. Rainey Kelly Campbell Roalfe/Y&R managed a Bronze for its "gator" TV spot for Land Rover, and Lowe a Silver for its Stella Artois epic, "Devil's Island". BMP DDB's poster work for Heal's earned it a Bronze in the outdoor category.

UK agencies also won in other categories, with Publicis clinching a Gold

Lion for its interactive ad for homeless charity Depaul Trust. Hi-Res! took a Gold in the Cyber Lion category with a website for PlayStation2 and AKQA a Silver for the Nike Bowerman website.

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