BBC 'weather' by RKCR&YR
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Advertiser
BBC -
Agency
RKCR / Y&R -
Sector
Media / Entertainment Brands and Television brands
The BBC has upgraded its weather website and is running an animated TV ad to promote its post code accuracy service.
The service is being promoted to a younger 25-34 audience and aims to introduce its weather report service which can be delivered at three hour intervals online or to a mobile phone.
