BBC Three "let's go there" by Sunshine

Sunshine has been busy with its brief to alert the nation to BBC Three's imminent switch to online only.

Following last week’s ad starring People Just Do Nothing’s Chabuddy G, a new spot sets out the channel’s stall as the home of edgy documentaries and comedy. It mixes BBC Three programme footage with purpose-made animation, and even a soundbite of Jeremy Paxman asking: "Are these the sort of programmes the BBC should be making?" The work was created by Nathalie Gordon, Robin Temple, Tom Woodlington, Selma Ahmed and Wren Graham, and directed by Max Weiland through Somesuch.

Credits

Client
Director, marketing and audiences BBC vision
Head of marketing, BBC Three Comedy
Marketing manager
Agency
Executive creative director
Creative directors
BBC production liaison
Business director
Account director
Strategy director
Strategist
Production company
Director
Producer
Editors
Sound studio
Post-production
Animator