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The BBC has added a "heart" button to the iPlayer, which allows viewers to highlight the shows they love. Rainey Kelly Campbell Roalfe/Y&R paired up with BBC Future Media to create the function and a site compiling celebrities’ favourite programmes. A TV ad shows ordinary people imitating their favourite shows and features Rae Morris’ cover of All You Need Is Love by The Beatles. This is RKCR/Y&R’s first campaign for the BBC since it retained the creative account after a pitch earlier this year. The work was created by Ted Heath and Paul Angus, and directed by Vaughan Arnell through Red Bee Media.