BBC ramps up digital coverage of Glastonbury Festival

LONDON - The BBC is ramping up its digital coverage of the Glastonbury Festival this year with additional interactive TV, online and mobile services.

This year, the festival will be interactive each night from 10pm. Viewers with digital television will be able to press the red button on their remotes to get further Glastonbury broadcasts from BBC Three and BBC Two. Live coverage from the New Tent, which will house up-and-coming acts, and the Radio 1 dance stage will be available to viewers.

The interactive service also allows viewers to get unbroken mainstream coverage from 10pm, while BBC Three plans to dip out of the festival for core programmes such as 'EastEnders'.

The BBC's will comprise a collection of "satellite" sites from around the BBC carrying line-up information and schedules as well as profiles and pictures of major performers and a message board. A special Radio Player will enable users to hear related news programmes online up to a week after they have been broadcast.

The corporation has confirmed that it will use MMS for the first time. Producers and presenters will be able to take and send pictures on a mobile phone and then send them direct to the BBC website. The BBC claims that a picture can be online within a couple of minutes. This is to be backed up with Wap and a PDA service aimed at the home rather than festival audience. This will be based on existing BBC.co.uk content.

In March this year, the BBC's director of new media Ashley Highfield said that the festival would also be available in broadband for the first time.

The sold-out festival released a small number of further tickets on Tuesday via the ticket outlet . They sold out within hours.

Tickets for the event first went on sale at 8pm on April 1, but many who attempted to get online to buy tickets were left frustrated when they were unable to log on. Fans who tried to get through on telephone lines were also frustrated because the lines were almost constantly engaged.

This year Oasis, Sir Paul McCartney and Muse have all been confirmed acts, with rumours of Morrissey, PJ Harvey, James Brown, Kings of Leon, Basement Jaxx, Elbow, The Chemical Brothers, Ms Dynamite, Black Rebel Motorcycle Club, Franz Ferdinand, The Rapture and The Libertines also appearing.

The official line-up will be announced next month ahead of the event, which takes place between June 25 and 27 at Worthy Farm, Somerset.

Picture: courtesy of

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content