Most read: Johnny Fearless closes after client departure
Bad news from agency land. After the loss of its biggest client, Grafton GB, . The agency was set up four years ago by Neil Hughston (pictured) and Paul Domenet.
北京赛车pk10 reports that the shop had 15 staff, and that Johnny Fearless’s other clients included Davidoff, Diageo, Survivors UK and the Imperial War Museum.
Double take: Tesco's massive losses
Bad news in Tesco land? The biggest loss British retailing has ever seen certainly doesn't make for happy reading, but Kate Jones, brand consultant and retail watcher, says .
"The important thing to note," Jones writes, "is that this is all by design and not misfortune." Lewis is clearing out the deadwood, "a series of one-off write-downs, totalling £7bn. The majority of this lies in the declining value of the property portfolio – accounting for around £4.7bn of the total loss." Read on to find out why Jones calls Lewis .
On social: Airbnb first to use Instagram carousel ads
in March, and now with its new campaign.
Only available in the US at the moment, carousel ads allow brands to post multiple photos on a sponsored post, rather than the usual single shot. A "learn more" button links to a brand’s site.
However, have Instagram really offered up a compelling product for brands? Commenting on , Gideon Lask, chief executive and founder of Buyapowa, writes that . "Instagram is still thinking foremost like an ad network," Lask writes, "seeking to better monetise impressions rather than really leveraging the unique characteristics of social to benefit brands."
Content calendar: Earth Day
We shall spare you the stream of brand content calendar tweets today (), and instead tell you about that has grabbed the attention of BR readers.
北京赛车pk10 reports that DNA was collected from litter dumped across the city and used to create a visual approximation of the person who dropped it.
The campaign will then display poster portraits of suspects across the city and online. It's been launched to raise awareness for the Hong Kong Cleanup Initiative in conjunction with Global Earth Day.
It's a great idea, but not quite as great as .
Okay, we can't resist the Earth Day tweet. Here's one presented without comment.
We're industry leaders in sustainable development. We've only got one , so let's look after it!
— Air France UK (@AirFranceUK)
That's clever: Be the DJ for Hiut's factory floor
Does your office play music? Is someone in charge of it? Or is there a communal playlist? Please don't tell us you listen to commercial radio. Perhaps you let any Tom, Dick or Harry on Twitter choose what you listen to?
That last option is the new direction taken by denim brand Hiut, who's opened up the music policy at its factory in Wales. Creative tech agency Knit built a smart radio that will play requests from Tweeps.
It's an interesting idea to connect consumers with the people who make the jeans, and we're very pleased there's a skip button for the staff. You can follow what's been and being played on . Up till now, it's only been used by friends and family of the brands – and it appears they're fans of Dancing Queen by Abba, in case you were wondering what to play.
If we could make one suggestion, it's for a webcam on the shop floor – and the occasional choreographed dance number by the staff. It would be one hell of an Easter egg.
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Compiled by Jonathan Shannon
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