The free app, which is now available to all UK bank and building society customers, has been downloaded 400,000 .
To push it to a wider audience, Barclays has unveiled an interacting digital campaign encouraging consumers to settle debts through the Pingit app.
A humorous online video called 'The Boy', hosted on , features a menacing child aggressively suggesting a man repay a debt incurred when buying a pizza using the Pingit app.
Facebook users will be able to send a customised version of the video to friends who owe them money.
Antony Jenkins, chief executive, retail and business banking, at Barclays said: "Barclays Pingit is potentially a revolution in banking but this is just the beginning.
"We are listening to customer feedback and monitoring the demand for additional functionality so there's a lot more to come over the next few months."
Separately, Barclays as its marketing and customer director for its UK retail and business banking division.
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