The magazine will form part of the bank's ongoing bid to communicate with its customers in everyday language and is being aimed at 26- to 49-year-olds.
Its content has been designed to resemble a consumer magazine and will include interviews with celebrities such as Ruby Wax and Pete Waterman and articles on issues including shopping and identity theft.
The first issue will appear on October 27 and will be the ninth-biggest customer title by circulation, according to ABC data. Barclays plans to double the magazine's circulation to 1m copies by spring 2005.
Talk Money is published by Forward Publishing and has been developed by Barclays' marketing and commercial director of personal customers Paul Morrish. He said that the bank was looking at producing 'different versions based on the needs and interests of different customer segments'.
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