The site, Barclaycardunwind.com, is part of the payment brand's wider attempt to position itself closer to live music. Barclaycard customers can access reserved tickets, one-off exclusive gigs, and competitions to win tickets to see bands such as Kasabian, Pet Shop Boys and Depeche Mode.
Earlier this year, Barclaycard announced a partnership with ticketing website Live Nation, as well as sponsorship deals with the Mercury Music Prize and Global Radio.
‘The launch of barclaycardunwind.com means that customers will be able to experience great offers brought to them by our music partnerships,' said Dan Mathieson, Barclaycard's senior sponsorship and promotions manager.
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