Axe 'so cute' by Ponce Argentina
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Advertiser
Unilever Lynx/Axe -
Agency
Ponce Argentina -
Sector
FMCG and Cosmetics / toiletries -
Exposure
Argentina
This ad delivers the message that if you use a woman's soap, you will smell like one...
The ad is a parody of a scene in Cinderella with the animals helping her get ready - a man is shown using pink soap in the shower and is then confronted with cute animals who try to help him get dressed, thinking he's a woman
