Axe 'squares' by Ponce Argentina
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Advertiser
Unilever Lynx/Axe -
Agency
Ponce Argentina -
Sector
FMCG and Cosmetics / toiletries -
Exposure
Argentina
Man uses Axe Day and Axe Night - his nightly encounter with beautiful woman is blurred by coloured squares which litter his environment.
The ad ends with the strapline: "One is suitable for general audiences, the other one is not."
