Axe 'Axe Boat' by BBH
-
Advertiser
Unilever Lynx/Axe -
Agency
BBH -
Sector
FMCG and Cosmetics / toiletries
Axe has launched a TV ad in France and Spain and online to promote the Axe Boat tour as it begins its cruise around the French and Spanish coasts.
Men can enter a contest to win a trip on the cruise which promises to make their dreams come true.
