LONDON - AXA UK has appointed Havas Media to manage its £40m media buying for all its brands in the UK including Sun Life Direct and Swiftcover.
AXA is planning what it describes as ‘a new redefining and standards strategy'. This will include reviewing its media strategy, planning and buying.
Havas won the account after a two way pitch against Mindshare. The agency will start work on the account in January.
Outside the appointment, AXA's Swiftcover online media buying will remain with Steak.
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