The vehicle glass repair and replacement service has chosen to highlight mobile after noticing that a significant proportion of its customers have used it as a channel.
David Meliveo, marketing director at Autoglass, said: "A fundamental part of the Autoglass customer proposition is convenience, and our developments with online and mobile communications provide quick and easy access to our service.
"With over 15% of our online demand now coming through the mobile site, it is clearly a channel that appeals, so to highlight this in our advertising seems the logical next step."
The ad will feature an Autoglass customer using the Galaxy S II, which goes on sale on 1 May.
Simon Stanford, managing director, mobile, Samsung UK said: "There has been a huge amount of buzz already about the Galaxy S II, so we are delighted to be partnering with Autoglass® and featuring in their latest TV advertising campaign."
Over recent months Autoglass also launched Twitter and Facebook presences and an improved booking engine on its website.
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