Autoglass to more than double ad spend

LONDON - Autoglass is doubling its media spend this year ahead of its media pitch with plans to add up to £20m to its budget by 2010.

Autoglass to more than double ad spend

The company, which spent around £6.5m on advertising last year, has confirmed the shortlist for its media pitch includes Carat, Mediacom, Walker Media, Starcom and the incumbent, Universal McCann.

Universal McCann has worked on the account since 2003. Autoglass has run campaigns featuring its real technicians since 2005. The company will increase its media spend to reflect company growth.

The pitch is expected to take place in early July with the successful agency expected to be appointed by the end of the summer.

Autoglass recently renewed its contract with Radioville for a further two years in a £15m deal that will kick start plans to increase its investment in radio advertising during 2009 and 2010.

The brand has 109 branches nationwide and 1,200 mobile service units.

 

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