LONDON - Autoglass has handed its media and planning account to Starcom after a pitch against Carat, Mediacom, Walker Media and the incumbent, Universal McCann.
The automotive-service brand has signed a three-year, multi-million pound partnership deal with the agency.
Universal McCann has worked with the brand since 2003. In 2005 it launched a long-running campaign featuring real technicians giving chip-repair advice.
The brand has pledged to spend £60m on advertising in the UK over the next three years and has said it expects to triple its TV spend and double its radio spend by 2012.
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