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The agency, which claims to have billings in excess of £25m, will launch the new Bath-based media agency alongside Attinger Jack's existing offices.

AJ Media will be run by Alice Buttling-Smith as media director, who moves across from Attinger Jack, where she held the same position. In addition, Grant Grymble has been appointed as AJ Media's media manager and Helen Gower will become media planner/buyer.

The agency has already scooped the media business for Wilkinson Sword brand Fiskars, fair trade brand Clipper Teas and Audley Retirement Homes, which collectively have a total media budget of £620,000