The £600,000 campaign aims to generate leads for Countrywide’s in-house sales force, as well as to establish the one-year-old brand within the home extension and improvements sector.
Countrywide holds the UK marketing rights to German-made glass verandas that hope to find a gap in the market with their low construction costs and ability to bypass the need for planning permission.
With an initial first year test budget of £50,000 per month, Attinger Jack will create 60-second DRTV ads to run across UK terrestrial and satellite channels, and print ads for national and magazine press.
The appointment builds on a number of new business wins for Attinger Jack in the summer, including an account for mail order butcher Donald Russell and a campaign for shoe specialist Natureform.
The agency’s no-risk, cost-per-acquisition CPA model, where clients only pay for the leads they receive, appears to be increasingly striking a chord as trading conditions tighten.
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