The agency has been appointed by Donald Russell, the high-end mail order butcher, to create a press advertising campaign designed to raise awareness and drive sales.
It has also won accounts from Lincolnshire-based plant specialist GardenBargains.com, which has allocated £750,000 for a similar campaign, and shoe specialist Natureform, which targets the over-50s market with an annual estimated £500,000 media spend.
All three accounts focus on direct sales press advertising in the nationals and magazine press. Attinger Jack will buy the media and develop the creative in-house. All the campaigns will launch in the autumn.
Attinger Jack has undertaken TV campaigns for Accident Advice Helpline, press work for Savile Row and online work for clients through its AJinteractive unit.
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