Each brand has been nominated for three awards at the must-attend, black-tie event, which is due to take place at the Hilton Hotel on London’s Park Lane on Monday 10 June.
The prestigious Long Term Marketing Excellence award will be competed for by John Lewis, Boots, Pepsi, The Fairtrade Foundation and British Gas.
Meanwhile, in the new Brand Activation category, added for 2013, controversial bookmaker Paddy Power will do battle with Just Eat, BMW Group, IBM and BT.
See the full shortlist below. For more information on how to book to attend the ceremony, visit .
Customer Insight
Aimia/Nectar - Homebase: Analysis of customers share of wallet
Metro - Delivering record audience through applied insights
ODA - Delivering unprecedented travel behaviour change – London 2012
Thinkbox - A marketing problem with a research solution: ‘Screen Life: the view from the sofa’
Channel 4 – Paralympics ‘Meet the Superhumans’ – the campaign that shouldn’t have been
New Brand
Audi - Audi A1 Launch: small is good
Organic Milk Suppliers Co-operative - Wise Up: Creating a no-nonsense brand for organic milk
LOVEFiLM - Launching LOVEFiLM Instant
Tesco Blinkbox - Blinkbox to the rescue
Department of Health - Be clear on cancer
Brand Extension
Unilever - A healthier approach to brand extension
PHD - Success smells like a jacket potato
McLaren - From pit lanes to polished marble - how a reclusive race team took on the most desirable brands on the planet
British Gas - Attracting landlords
Mondelez - Choccy Philly? Don't be silly
Brand Revitalisation
Burton’s Biscuit Company - Wagon wheels brand revitalisation
Game Retail - GAME brand revitalisation
British Airways - How to aim for market leadership
Shell UK - Can an energy company be customer focused?
Kerry Foods - Brand revitalisation – Mattessons
Marketing Communication
Honda – Launching a car without a car, or, A journey into the great unknown
Nike - My time is now
ASOS - #BestNightEver – ASOS 2012 Christmas campaign
EDF Energy – Feel better energy
McDonald's - We all make the games
Marketing on a Shoestring
Rightmove - Marketing intelligence
Refuge - Speaking up to save lives: The Refuge #dontcoveritup campaign
Women's Aid - Blind eye
Kern & Sohn - The gnome experiment
Cancer Research UK – The answer is plain
Social Media Marketing
Wrigley - Now that's original
Absolute Radio - #nowplaying
KFC UK & Ireland - It doesn't count if
PepsiCo – Doritos Mariachi
ASOS - #BestNightEver – ASOS 2012 Christmas campaign
Mobile Marketing
Telefonica O2 UK - Priority moments
Hotels.com - 2012 global mobile marketing campaign
Microsoft - Kinect Star Wars app
Domino's Pizza - Domigoals
OMD UK - McDonald's extended hours
Content Marketing
BT – 34th Floor
Telefonica - Problems to possibilities: how O2 Gurus turned great personal service into great content
PepsiCo – Doritos Mariachi
Johnson & Johnson - Quite a mouthful
ASOS - #BestNightEver – ASOS 2012 Christmas campaign
Brand Activation
Paddy Power - Brand activation
Just Eat - Don't cook Just Eat
BMW Group - The MINIstry of finance
IBM - IBM and Wimbledon: A 23 year partnership
BT – 34th Floor
E-commerce
BSkyB - Sky Bet successfully backs brand advertising and the punt pays off
LOVEFiLM - Launching LOVEFiLM Instant
Dixons Retail - Bringing multichannel to life at Dixons Retail
Just Eat - Don't cook Just Eat
Customer Relationship Marketing
Subway – Subcard CRM Programme 2012
British Gas - Inspiring customers to opt back in to marketing communications
East Coast - East Coast customer relationship marketing award entry
Notcutts Garden Centre Group - Sage: growing customer value
Employee Engagement
Midlands Co-operative Society - Mission firefly
Stephens Scown LLP - Employee engagement
Smith & Milton – Legal & General, every day matters
KFC UK & Ireland - Employee engagement
Standard Solutions - Making excellence a habit
Marketing Leadership
RSA - Raising the bar in marketing performance
SABMiller plc - Building digital capability at SABMiller
Mars - Marketing at Mars: inspiring leadership
Heinz - Heinz marketing leadership - Inspiring and equipping marketing teams to drive innovation and growth
Cause Related Marketing
Tata Consultancy Services - TCS Amsterdam Marathon: running with business impact
BSkyB - Sky rainforest rescue
Gillette – Turning men into gentlemen
Sainsbury’s/Channel 4 – Winning for the Paralympics
Samsung - Samsung hope relay campaign
Global Marketing
Unilever - Inspiration from above: a fresh approach to a global product launch
Vodafone - Driving strategic vision and marketing efficiencies across 21 markets
Unilever - Invigorating a global brand by inspiring local market activations
HSBC Bank Plc - HSBC global connections
Accenture - High performance. Delivered
Not-For-Profit Marketing
The Peres Centre for Peace - Blood Relations – the Israeli-Palestinian mutual blood donation project
St John Ambulance - A killer truth with the power to save lives
The British Heart Foundation - The BHF. Hard, fast and effective
Department for Communities and Local Government - The power of a behavioural association
Channel 4 - Meet the superhumans
Long Term Marketing Excellence
John Lewis - Making the nation cry and buy
Boots UK - Championing the right to feel good
PepsiCo – Finding a way of triumph as a new sponsor
Fairtrade Foundation - Creating brands with purpose – the mainstreaming of Fairtrade
British Gas - Getting back to great and staying there
Business to Business Marketing
Google - When is a map more than a map?
Ocean Outdoor - Ocean: the art of outdoor
Aviva - Time for new thinking: ensuring survival after the death of commission
Thinkbox - B2B gets emotional: how it pays to think inside and outside the box
Lafarge - The supercretes
Financial Director’s Prize
Stephens Scown LLP - Employee engagement
Notcutts Garden Centre Group - Sage: growing customer value
Telefonica O2 UK - Priority moments
Ocean Outdoor - Ocean: The Art of Outdoor
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