Mills, who most recently held the post of deputy chairman of LOCOG, will lead a panel of 24 marketing experts in judging this year’s award submissions.
Mills founded Air Miles in 1988 in partnership with British Airways, before devising the Nectar scheme in 2002.
Also among the awards judges are Boots marketing director Elizabeth Fagan, Mercedes-Benz UK marketing director of passenger cars David George, and British Gas commercial director Will Orr.
The deadline for entries, including those for an inaugural ‘Brand activation’ category, is Friday 8 February. Visit to find out more.
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