Television campaign

Asda "smile" by VCCP

November 07, 2014

Asda has launched its Christmas campaign, which focuses on the things that make people smile over the festive season and links it back to the supermarket’s products. VCCP created the ad, which features a cover of Louis Armstrong’s When You’re Smiling by Jahmene Douglas.

Credits

Client
Asda
Title
Asda smile
Agency
VCCP
Executive creative director
Mark Orbine
Creative director
Janetta Lewin
Creatives
Jade Sturman
Sophie Townsend
Executive TV producer
Jason Ayers
Account director
Toby Thorpe
Account manager
Patrick Boyce
Senior planner
Sophie Kerbgian
Production company
VCCP Kin
Director
Georgi Banks
Producer
Michael Levelle
Edit
Gorilla
Post-production
Unit Studios
Sound mix
Unit Studios

Featured in this story

RELATED CAMPAIGNS

Asda "The Gnome of Christmas" by Havas London

Asda "Serious about summer" by Havas London

Asda "Make your Christmas incrediBublé" by Havas London

Asda "Pop the Bublé" by Havas London

Enjoying 北京赛车pk10’s content?

Get unlimited access to 北京赛车pk10’s premium content for your whole company with a corporate licence.

Upgrade access