Asda "gnomes" by VCCP

Asda has released another ad in its price-guarantee campaign, this time featuring a gnome in a mankini. VCCP created the spot, which opens on ordinary gnomes that, the voiceover says, represent rival supermarkets. As Shaggy’s Boombastic kicks in, another gnome, portraying Asda, floats by on a lilo wearing a swimsuit and drinking a cocktail, while the voiceover explains the price promise. The work, which breaks today (Thursday) during Harry Potter And The Deathly Hallows – Part 2 on ITV, was created by Matt Hynds and Liam Wilson, and directed by Steve Bendelack through Hungry Man.