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Asda introduces a dancing chick in the latest ad in its "beat not match" campaign. VCCP created the Easter spot, which describes Asda's price policy. It opens with a row of chicks in regular bird houses (representing competitor supermarkets) before panning across to a superior construction and a chick that dances to Funkytown by Lipps Inc. The work was written by Paul Kocurm art directed by Jermaine Hillman, and directed by Christian Bevilacqua through Stink.