The channel called, Saving You Money TV (SYM TV), http://www.asda.com/symtv
is full of straightforward tips and suggestions generated by its own customers, plus a selection of short films produced by Asda to help save people money.
In the coming weeks the supermarket's channel will also demonstrate how by cutting out waste from its business Asda is able to reduce costs and continually lower prices for customers.
Rick Bendel, chief marketing officer at Asda said, ‘Our new TV channel is the latest example of how every thing we do at Asda is designed to save our customers money. ‘The content is driven by our customers who can send in their video tips by post, by text or by uploading them to You Tube.
‘We also have a team that are constantly trawling the net looking for the best money saving tips on the web, and a mobile TV crew that are on hand to capture tips from people in the street, in our stores or in the comfort of their own homes.'
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