Under Armour "rule yourself - Michael Phelps" by Droga5

Michael Phelps is front and centre of the latest ad for Under Armour, as the swimmer prepares for his final Olympic Games this summer.

The new ad was created by Droga5 and continues the series of spots with the tagline: "It’s what you do in the dark that puts you in the light." Following the same narrative as the previous spots (featuring the footballer Memphis Depay and the US women’s gymnastics team), a bearded Phelps is shown training in preparation for the Olympics. The soundtrack is The Last Goodbye by The Kills.

 

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