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Droga5 sticks with 'wholesome' approach for ongoing Honey Maid campaign

Now entering its third year, Honey Maid’s "This is Wholesome" campaign from Droga5 continues with four new spots celebrating the real stories of diverse American families. In "Neighbors," two families bond over their daughters’ friendship despite their different cultures. "Little Brother" features a boy speaking about how it doesn’t matter to him that his younger brother is adopted. In "Husband," a disabled veteran sits down with his family to eat, and the Spanish-language spot "Mis Hijos" shows a Latino father coming to terms with his son’s sexuality.  The brand also launched The Wholesome Button, a web browser extension by Weber Shandwick that replaces headlines and photos with cutesy content and links to Honey Maid videos.